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Tuesday, December 2nd 2008 |
Shoppers with Bluetooth devices are now targets for a new wave of advertising at local malls.
Intera Group Inc. and Macerich Co. have launched a proximity marketing network in five Los Angeles area shopping malls.
Shoppers
who have their cell phones' Bluetooth capabilities turned on can choose
to receive ads and special offers while browsing through the mall.
The system is being tested in Los Cerritos Center, Lakewood
Center, Stonewood Center in Downey, Westside Pavilion in Los Angeles
and The Oaks in Thousand Oaks.
"You're going to see brands and advertisers getting
smarter, cautious and more selective on the way they advertise," said
Ken Volk, Macerich's senior vice president of business development.
Macerich is one of the country's largest owners, operators and
developers of major retail properties.
Macerich, which is based in Santa Monica and owns more than
70 shopping centers in 18 states, chose to test the system in the Los
Angeles area because of the dense population, Volk said. If all goes
well after a year-end evaluation, Macerich will expand the system to
its malls across the country, he said.
Volk said the idea is similar to a store placing items near a checkout line to encourage impulse buys.
"Advertisers are looking at new ways to reach consumers at the last possible point before purchase," he said.
Users who opt in can receive movie trailers, ads and coupons from retailers, said Kevin
Thornton, CEO of Intera Group, which provides out-of-home advertising and telecommunication services.
The
ads, which appear in the form of text messages or videos, will pop up
only in special Bluetooth zones near food courts, cinema box offices
and other strategic locations, Thornton said.
The system, which was launched in December, is designed to
not be too intrusive for the consumer, he added. Those who choose not
to opt in the first time, for example, will receive no further messages
for the rest of their visit to the mall.
Previous tests in the Bay Area showed a high number of
consumers - between 20 percent to 30 percent - chose to opt in,
Thornton said. Intera Group is now talking with several major mall
owners through the country, he said.
Volk said consumers will likely see more Bluetooth marketing in the future. It's already popular in Europe, he added.
"It's coming up very fast and furious," he said.
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Tuesday, December 2nd 2008 |
Last
year, we spent some time testing Callpod's Dragon V2 ($100), a
Bluetooth wireless headset that didn't really impress us much, and we
didn't get back to reviewing due to the huge pile of items requiring
our more immediate attention. As we're making our way through the
stack, we wanted to make a few quick comments for those who might be
interested in our take on Dragon V2 -- in short, it hasn't gotten
better over time, but it does have a feature or two some users may find
interesting.
Shaped like a hockey puck and larger than many of the Bluetooth
headsets we’ve recently tested, Dragon V2 uses its unusually large,
plastic shell to house an eight-hour battery, dual microphones that
promise noise suppression, and a Class 1 Bluetooth chip that promises
to let users achieve wireless distances of up to 300 feet from their
devices. Callpod includes charging cables, wall and car adapters, a
carrying case and a replacement eartip in the package, plus an
adjustable earstem that generally keeps the circular earpiece on your
ear. Three colors, including the faux carbon fiber one shown here, are
available; we weren’t particularly impressed by the cheap look of the
label-like carbon art on this unit’s side.
If there’s any reason we initially were interested in Dragon V2, it
was the Class 1 Bluetooth technology: in practical comparisons with the
iPhone 3G, we were able to walk further away from the phone than the
typical 30-foot Bluetooth headsets we’ve tested; Dragon V2’s connection
becomes troublingly staticy at around three times the distance, or
85-100 feet. This is good by the standards of most headsets, but bad in
another respect: there’s a base level of static flutter in Dragon V2
even when you’re right next to the iPhone, so your connection never
sounds totally clear on your side. It’s sort of like listening to an FM
radio, adjustable in volume with a three-position power and volume
toggle found on the side that’s closest to the back of your head. In
incoming audio quality, we wouldn’t choose it over most of its
competitors.
Outgoing call quality was also unimpressive. We were told repeatedly
that—despite the dual microphone design—our voices sounded warbly,
compressed, and deep, lacking in treble and sounding softer than with
other headsets we tested. That was without any background noise. When
we did our standard comparative test with audio in the background, such
as music, we were told that we sounded “really muddy” against the sound
of the ambient noise, which Dragon V2 did not screen out from our voice
like last year’s Aliph Jawbone or newer headsets such as the iVoice
Diamond-X. It seemed as if the microphones just weren’t separated
enough from each other, or the signal processing inside the unit
sufficient to know how to remove ambient sound from the user’s voice.
Overall, no matter how we tried it, callers told us that Dragon V2
“just doesn’t sound good.”
Another possible standout feature in Dragon V2 is a walkie-talkie
feature, which lets two Dragon users pair their headsets to one another
for direct communications. You can use a circular button on the unit’s
side to turn the audio on or off for communication or muting; a
separate accessory called the Phoenix allows up to five of these
headsets to be used at once together for a push-to-talk or group
conferencing situation. In our testing with two Dragon units, the same
85- to 100-foot distance-before-static limitation applied, but the
ability to let two people talk wirelessly anywhere they go at no
additional charge for cell phone minutes may appeal to some users.
Apart from this, Dragon V2 has little else that would even modestly
interest us. The shape, size, look, and static of this earpiece are so
sub-optimal that we wouldn’t want to wear it around, and the sound
quality so roundly disappointed our callers than we wouldn’t want to
inflict it upon them, either. The only reasons this headset doesn’t
rate a C- or D+ are its wireless distance and walkie-talkie
performance, which may appeal to some users; we would suggest waiting
on something more sleek and with better sound quality.
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Tuesday, December 2nd 2008 |
Among the myriad uses for a laptop is giving presentations using
PowerPoint or, for Mac users, Keynote. In fact, for many notebook
owners, it’s a primary use. Those who move around while speaking know
the value of being able to control your presentation from across the
room or stage, and Apple's recent laptops include an infrared sensor
that provides basic remote control of your slides using Apple's Remote.
But the Remote, while compact and light, lacks features and works only
if you’ve got a direct line of sight between the remote and your
MacBook’s infrared sensor.
The Presenter, a Mac-only product that’s part of the Targus for Mac
line, uses Bluetooth wireless instead of infrared, which means better
range without requiring a direct line of sight; you can use the
Presenter from up to 33 feet (10 meters) away from your Mac, even if
there are objects in between. Pairing the remote with your Mac is a
simple, one-time process, much like the one you’d use to pair a
Bluetooth mouse. Targus claims the Presenter will get up to six months
of use from two AA batteries. (I haven’t used the Presenter long enough
to test that claim.)
The Presenter offers considerably more
functionality than Apple’s Remote, split between two modes: Presenter
and Mouse. You switch between these modes using a slider switch on the
face of the remote. In addition to this slider, the remote hosts a
circular button surrounded by two large arrow buttons, left and right;
and two smaller buttons near the top edge. A rocker switch on the
right-hand side lets you adjust your Mac’s volume level, and there’s a
power button on the left.
In Presenter mode, the large arrow
buttons let you move forward or back in your presentation; the smaller
button on the right starts your presentation; and the smaller button on
the left blanks the screen during the presentation. The circular button
activates the Presenter’s built-in laser pointer.
In Mouse
mode, the left arrow button acts as a standard mouse click; the right
arrow button acts as a control/right-click; and the circular button
becomes a touch-sensitive control pad that lets you move your mouse
cursor around your Mac’s screen—sort of like a tiny trackpad. (Targus
calls this optical touch pad the Touch Scroll.) In Mouse mode, the two
smaller buttons are programmable using Targus’s downloadable Mac
driver, currently at version 1.0.0b1. (I found that all features except
the programmable buttons worked without the driver installed.)
The
Presenter’s Mouse mode worked better than I expected; I was able to
control my MacBook’s mouse cursor adequately, despite the small
size—less than half an inch across—of the sensor. However, you
definitely lose accuracy compared to a mouse or the laptop’s built-in
trackpad, and because the Touch Scroll is so small, it takes several
swipes to move your cursor from one side of the screen to the other. In
other words, you won’t want to use the Presenter as your primary input
device; it’s for occasionally controlling your cursor during
presentations.
Targus’s driver is technically still beta
software right now, but it worked well during my testing. Using a new
Targus pane in System Preferences, you can choose whether the
Presenter’s two programmable buttons are configured for Keynote or
PowerPoint (the two programs use different control schemes), and you
can also choose custom actions for those buttons when the Presenter is
in Mouse mode. Available actions include launching an application,
performing a keystroke, running an AppleScript, as well as a number of
predefined functions. Those functions include eject, print screen,
select all, volume up or down, mute, Expose actions, Dashboard,
play/pause iTunes, and back or forward in Firefox. Unfortunately, you
can’t choose different actions for different programs; you get only a
single custom action per button.
For a configuration example,
I set the left programmable button to perform the keystroke Command+H
in Mouse mode, setting the right programmable button to launch Keynote.
With these settings, if I need to do a live demo during a presentation,
I just flip to Mouse mode and press the left programmable button to
hide Keynote; when I'm done, I press the right programmable button to
switch back to Keynote, right where I left off.
The
Targus software’s interface is somewhat confusing. When I first
attempted to configure the Presenter, I interpreted the interface,
shown at right, as letting you choose different custom button settings
for Keynote and PowerPoint. However, these settings are independent:
first you choose which presentation software you use, which determines
the behavior of the various buttons in Presenter mode; then you
configure the custom button settings for Mouse mode.
The
Presenter isn’t the most-configurable presentation remote I’ve seen,
but it offers a good deal of functionality while keeping the number of
buttons to a minimum. (Some remotes offer so many buttons that it's
difficult to keep track of which is which—not good when giving an
important presentation.) In addition, the buttons the Presenter does
provide are shaped obviously and arranged intuitively; it’s easy to use
the remote by feel without having to worry that you’re going to
accidentally press the wrong button. It’s not an inexpensive accessory,
but if you’re a Keynote or PowerPoint pro, it's definitely worth
checking out.
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Tuesday, December 2nd 2008 |
Among the myriad uses for a laptop is giving presentations using
PowerPoint or, for Mac users, Keynote. In fact, for many notebook
owners, it’s a primary use. Those who move around while speaking know
the value of being able to control your presentation from across the
room or stage, and Apple's recent laptops include an infrared sensor
that provides basic remote control of your slides using Apple's Remote.
But the Remote, while compact and light, lacks features and works only
if you’ve got a direct line of sight between the remote and your
MacBook’s infrared sensor.
The Presenter, a Mac-only product that’s part of the Targus for Mac
line, uses Bluetooth wireless instead of infrared, which means better
range without requiring a direct line of sight; you can use the
Presenter from up to 33 feet (10 meters) away from your Mac, even if
there are objects in between. Pairing the remote with your Mac is a
simple, one-time process, much like the one you’d use to pair a
Bluetooth mouse. Targus claims the Presenter will get up to six months
of use from two AA batteries. (I haven’t used the Presenter long enough
to test that claim.)
The Presenter offers considerably more
functionality than Apple’s Remote, split between two modes: Presenter
and Mouse. You switch between these modes using a slider switch on the
face of the remote. In addition to this slider, the remote hosts a
circular button surrounded by two large arrow buttons, left and right;
and two smaller buttons near the top edge. A rocker switch on the
right-hand side lets you adjust your Mac’s volume level, and there’s a
power button on the left.
In Presenter mode, the large arrow
buttons let you move forward or back in your presentation; the smaller
button on the right starts your presentation; and the smaller button on
the left blanks the screen during the presentation. The circular button
activates the Presenter’s built-in laser pointer.
In Mouse
mode, the left arrow button acts as a standard mouse click; the right
arrow button acts as a control/right-click; and the circular button
becomes a touch-sensitive control pad that lets you move your mouse
cursor around your Mac’s screen—sort of like a tiny trackpad. (Targus
calls this optical touch pad the Touch Scroll.) In Mouse mode, the two
smaller buttons are programmable using Targus’s downloadable Mac
driver, currently at version 1.0.0b1. (I found that all features except
the programmable buttons worked without the driver installed.)
The
Presenter’s Mouse mode worked better than I expected; I was able to
control my MacBook’s mouse cursor adequately, despite the small
size—less than half an inch across—of the sensor. However, you
definitely lose accuracy compared to a mouse or the laptop’s built-in
trackpad, and because the Touch Scroll is so small, it takes several
swipes to move your cursor from one side of the screen to the other. In
other words, you won’t want to use the Presenter as your primary input
device; it’s for occasionally controlling your cursor during
presentations.
Targus’s driver is technically still beta
software right now, but it worked well during my testing. Using a new
Targus pane in System Preferences, you can choose whether the
Presenter’s two programmable buttons are configured for Keynote or
PowerPoint (the two programs use different control schemes), and you
can also choose custom actions for those buttons when the Presenter is
in Mouse mode. Available actions include launching an application,
performing a keystroke, running an AppleScript, as well as a number of
predefined functions. Those functions include eject, print screen,
select all, volume up or down, mute, Expose actions, Dashboard,
play/pause iTunes, and back or forward in Firefox. Unfortunately, you
can’t choose different actions for different programs; you get only a
single custom action per button.
For a configuration example,
I set the left programmable button to perform the keystroke Command+H
in Mouse mode, setting the right programmable button to launch Keynote.
With these settings, if I need to do a live demo during a presentation,
I just flip to Mouse mode and press the left programmable button to
hide Keynote; when I'm done, I press the right programmable button to
switch back to Keynote, right where I left off.
The
Targus software’s interface is somewhat confusing. When I first
attempted to configure the Presenter, I interpreted the interface,
shown at right, as letting you choose different custom button settings
for Keynote and PowerPoint. However, these settings are independent:
first you choose which presentation software you use, which determines
the behavior of the various buttons in Presenter mode; then you
configure the custom button settings for Mouse mode.
The
Presenter isn’t the most-configurable presentation remote I’ve seen,
but it offers a good deal of functionality while keeping the number of
buttons to a minimum. (Some remotes offer so many buttons that it's
difficult to keep track of which is which—not good when giving an
important presentation.) In addition, the buttons the Presenter does
provide are shaped obviously and arranged intuitively; it’s easy to use
the remote by feel without having to worry that you’re going to
accidentally press the wrong button. It’s not an inexpensive accessory,
but if you’re a Keynote or PowerPoint pro, it's definitely worth
checking out.
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Tuesday, December 2nd 2008 |
(Credit: Yanko Design)
The worst part of installing a home theater is getting the little
satellite speakers around the room without wires running all over the
place. How about getting them installed right where the lightbulbs are,
or more specifically, inside the lightbulbs?
This idea is what a few designers put together and call the SoundBulb.
Basically, they want to put a Bluetooth wireless speaker inside an
LED lightbulb. The speaker then works independently from the light, or
with the light, to create different levels of illumination depending on
the level or pitch of the sound.
The speaker can be controlled at the same place as the light switch
or on the bulb itself, where the Bluetooth receiver is located.
This is actually a really cool concept, and, in my opinion, is
doable as long as they figure out a way to keep the speaker from
overheating and the bulb from exploding because of the high level of
sound.
It's unclear when or if you'll be able to find these at a store. So let's just wait and see.
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